High converting landing pages: Shopify Expert Guide
Meta Description: High converting landing pages are a dream for any marketer, but there’s an art to doing them well. This guide explains how to craft high quality landing pages with Shopify.
A landing page is a web page you send your online visitors to whenever they click on an ad, email, social media link or a search engine search result. More often than not, businesses try to create high converting landing pages for a specific marketing or advertising campaign to help them gather leads or make sales, which is why sometimes, a landing page is known as a lead capture page or a sales page.
What are high converting landing pages?
A high converting landing page is like a superstar among web pages. This type of page has a conversation rate that’s higher than the average rate. Most industries have a landing page conversation rate of between 2-6%. Any landing page that converts above 7% is a high converting landing page.
There’s no one size fits all formula to create a high converting landing page. Image credits
While there’s no one size fits all formula for creating high-converting landing pages, tools like Shopify have carefully perfected the art of creating high converting landing pages. With a wide range of themes, page builders and marketing tools, Shopify gives you all you need to create pages that convert like crazy.
Why Should You Use Shopify?
Shopify goes above and beyond to offer more selling options than you can imagine. Whether you’re getting into the exciting world of drop shipping, sales or whatever your business is, Shopify has more selling options than you can ever imagine.
Is Shopify Safe And Legit?
Yes, Shopify is both safe and legit. All Shopify stores come with an SSL certificate. This certificate protects your e-commerce security by encrypting all the data exchanged between your customer’s browsers and your Shopify store.
Secondly, when you buy a new domain on Shopify or connect your third-party domain, you automatically get a TLS certificate. A TLS is a security code that boosts network security between your customers and your servers to ensure the right transmission of encrypted messages.
One added benefit of Shopify is hosting your store on its servers, which is more secure than hosting your store’s files on a platform like WordPress.
Shopify also rewards people who spot any security vulnerabilities in Shopify’s code to ensure that the program is as safe as it can be. It also has risk analysis tools to verify the billing address, cross-check card information with the billing details and even run a background check against a list of known fraudsters. If anything seems suspicious, they automatically cancel the order.
If you’re looking for a safe and legit solution to starting your e-commerce business, Shopify is your best bet.
Shopify pricing plans
Shopify offers three main exciting plans to fuel your online business success. These are the Basic Plan, Shopify Plan and Advanced Plan.
- Basic Plan
The basic plan is perfect for individuals and small businesses. If you’re just starting on your entrepreneurial journey, this plan is tailored for you.
Shopify provides you with all the essentials to create an amazing online store, from building the store to shopping for products and processing payments. You also enjoy basic reports to keep track of your progress and flexibility of up to 1,000 inventory locations.
You also get two staff accounts to share the workload seamlessly. The monthly subscription price for this plan is just $39, but you can grab the first three months for a jaw-dropping $1 per month.
- Shopify Plan
This Shopify plan is your best bet if you’re looking to supercharge your success. With this plan, you’ll unlock professional reporting features and enjoy even more staff accounts. This powerful plan goes for $105 a month, but again you can grab the first three months for just $1 per month.
- Advanced Plan
This plan is perfect for medium to large businesses who want to conquer the world of e-commerce. It’s an ultimate game changer that offers up to 15 staff accounts and top-tier features to help your business thrive. It goes for the price of $399 per month.
These are not the only Shopify plans available. Shopify offers additional plans such as Shopify Starter, Shopify plans and Commerce components.
Shopify pricing chart for pricing plans. Image Credit
- Shopify Starter
Looking to sell your products through social and messaging apps? This plan is perfect to kickstart your social selling journey by allowing you to showcase and sell your products seamlessly across popular social platforms. You can grab the first three months for $5.
- Shopify Plus
This plan is tailor-made for high-volume businesses that want an all-in-one solution. Shopify Plus offers many benefits like a central dashboard to manage multiple stores, a dedicated store engineer and access to free training. It starts at $2,000 a month.
- Commerce Components
With this plan, you can choose the components you need for your business for three months. For example, you can choose the number of staff accounts you want and a preferred inventory number.
This plan allows you to make your own unique Shopify store cocktail. With this plan, you can customise the components based on what suits your needs.
Shopify Vs Shopify Plus
While Shopify is typically for small and medium-sized businesses, Shopify Plus is an omnichannel tool designed for larger companies with huge sales volumes and more complex ecommerce needs.
They have the same core offerings; however, Shopify Plus is created for bigger brands and gives more flexibility, while Shopify is created for small businesses with less flexibility. Some of the major differences between both plans are:
- A dedicated account manager
Shopify Plus offers dedicated support for your store, and you have an account manager to help you set it up and work specifically on your business. This manager or store engineer holds your hand and guides you through the process.
You have dedicated 24/7 live support for your store. For Shopify, you only get support via phone, email and live chat.
- Staff Accounts
With Shopify Plus, you get unlimited staff accounts because of the sheer size of these businesses. You’ll be more control over what your staff can and cannot do.
For Shopify, you can only have a limited number of staff accounts. Also, you have limited control of staff permissions on your admin front.
- API integrations
Another major difference is that Shopify Plus offers more API integrations. This means you can take full advantage of third-party apps. You can even build your own apps! That’s impossible with Shopify.
- A Dedicated Wholesale Channel
Shopify Plus allows your business to create a separate password-protected storefront for wholesalers.
This will allow you to offer the same products at exclusive prices to wholesale buyers and even offer customised discount codes unavailable on Shopify.
- A Central Dashboard
Shopify Plus allows its users a unified dashboard to get a complete overview of their businesses and all their multiple stores. A feature that’s nonexistent for Shopify users.
- Merchant Success Programme
Shopify Plus offers you a merchant success program to help you thrive. You are given training and help with products and third-party integration. You will also work with a merchant success manager and get 24/7 support. This isn’t available for Shopify users
- Pricing
Shopify offers flat pricing plans, so you pay the same amount irrespective of how many sales you make. Shopify Plus, on the other hand, charges $2,000 minimum or takes 0.24% of your sales volume per month.
How To Build High Converting Landing Pages
Conduct Market Research
Before writing a single word, you need to conduct thorough market research. Conducting market research will help you understand your target audience, their needs and pain points.
Also, identify their age, gender and other demographics. With this information, you can then create a landing page that speaks directly to them and compels them to take action.
Craft Compelling Headline
Your headline determines the success of your landing page. It should be compelling, concise and attention-grabbing. It should also clearly communicate the benefits of the solution you’re offering.
Follow up with a persuasive subheadline
After an attention grabbing headline, you need to follow up with a subheadline that further engages your visitors. This is a good opportunity to expand on the unique product or service your headline was offering.
Use your persuasive subheadline to evoke emotion and curiosity to entice your visitors to continue reading.
Employ the right imagery
Include compelling images on your landing page. Images have the power to evoke emotions and captivate your audience.
Ensure you use images that are clear, crisp and visually appealing. Also, include images that showcase the benefits or solutions that your product or service is offering.
Highlight core benefits
Highlighting the core benefits your product or service is offering is crucial to conversions. Emphasise the specific problems your visitor is facing and how you solve them.
Clearly and concisely highlight how your product will improve their lives and businesses. Use bullet points when possible.
Use psychology of color for design
Each colour affects our emotions uniquely and differently. Image Credit
Don’t just design your page without considering how color can help you communicate your message and speak to your audience. Use contrasting colors to draw attention to your CTAs.
Ensure that your color palette aligns with your desired image. If your brand is feminine and soft, using black and gray for your design might not be the best choice.
Use a hard-to-miss CTA
Don’t end your landing page without using a strong and prominent call to action(CTA). A CTA guides your visitors to take the desired action you want them to take.
This could be to download a book or buy a product. To make your CTA hard to miss, ensure it is prominently placed on the page and use contrasting colors.
Let your copy speak for itself
Your copy should be clear and concise. It should be able to engage your visitors and convince them to take action. Clearly communicate your USP and highlight how your product or service is the best solution for them.
Optimize for SEO
Last but not least, optimize your landing page for SEO. This is crucial to increase visibility and attract organic traffic. Include high-ranking keywords related to your product in your copy and headlines.
Optimizing your landing page for SEO will improve your ranking in search engine results and bring targeted visitors to your site.
High-converting landing pages examples
Pocket – Centrally-placed and attractive CTA
Get Pocket’s homepage is clean with a clear CTA. Image credit
Get Pocket’s landing page is clean and uses attractive pictures to pull the visitor in and headlines to divide the copy on the landing page.
The copy is clean and straightforward, with a captivating headline that says, “Get right to the good stuff”. Their subheadline also expands on this and passes more information on this headline.
However, where this landing page truly excels is with the centrally placed and attractive CTA. The CTA is direct, placed at the header and is in a red-coloured button that contrasts with the rest of the page.
Netflix – Only provides the most important information: how to get started and why you should
Netflix’s landing page is straight to the point. Image Credit
Netflix’s landing page doesn’t include too much information. It goes straight to the point and highlights the benefits of the service – “Unlimited Movies, TV shows and More.”
Then the landing page tells you how to get started by entering your email to create or restart your membership.
Dang Foods – Mouthwatering images and the clearest CTA you’ll ever see
Dang Foods focuses on its product with a clear CTA. Image credit
Dang Foods knows that it has amazing food offerings with amazing packaging, and that’s what its landing page sells.
It focuses on a slideshow of mouthwatering product images and a CTA so clear it’s impossible to get confused. Straight to the point with an arrow directed to the mouthwatering package, it says, “Buy Now”. That’s a CTA that’s very hard to beat.
Conclusion
Shopify makes it ten times easier to build a high converting landing page by offering a wide range of features and resources.
Shopify offers you a fast and easy way to build landing pages with templates and layout designs that are already optimized for conversions which you can easily tailor to your brand’s aesthetic.
Using Shopify also gives you access to amazing tools like PageFly. PageFly offers you a fast and easy way to build high converting landing pages. It has a drag-and-drop builder that is easy to use and super effective.
References
- https://unbounce.com/landing-page-examples/high-converting-landing-pages/
- https://neilpatel.com/blog/the-definitive-guide-to-creating-high-converting-landing-pages/
- https://unbounce.com/landing-page-articles/what-is-a-landing-page/
- https://www.stylefactoryproductions.com/blog/shopify-review
- https://www.enzuzo.com/blog/is-shopify-safe-secure
- https://www.cloudways.com/blog/high-converting-landing-pages/#Examples
- https://themeisle.com/blog/shopify-vs-shopify-plus-differences/
- https://unbounce.com/landing-page-examples/best-landing-page-examples/
- https://getpocket.com/en/
- https://www.netflix.com/
- https://dangfoods.com/