A few days ago, I was scrolling aimlessly through Instagram when two brands selling ready-to-wear dresses caught my eye. At first glance, their styles and aesthetics were almost identical, but the way they presented themselves couldn’t have been more different.…
Brand Name: NAYAH Industry: Fashion (Afro-Urban Streetwear) Target Audience: Gen Z Nigerians and diasporans (18 – 28) who care about self-expression, culture, and bold, meaningful fashion. Project Type: Full Brand Messaging and Identity Development Role: Brand Storyteller and Content Strategist…
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Brand Identity & Vision: Prairie Luxe Apparel is a modern fashion brand rooted in timeless elegance with a touch of Midwest charm. We believe fashion should be affordable, stylish, and effortlessly wearable, blending contemporary designs with high-quality fabrics. Strategy Overview…
The year is 2022. At 2:38 AM on December 1st, Sam Altman, CEO of OpenAI, makes a very simple tweet: “Today, we launched ChatGPT…” and just like that, the internet goes into overdrive, and the average internet user is now…